Price Optimizations
Product & Service Price Optimization
By Business Professors
What We do
Pricing Decisions Backed by Science
High prices drive some customers away, and low prices leave money on the table. Finding the sweet spot of pricing or the optimal price requires a solid understanding of demand for your product.
Our marketing experts use their extensive knowledge on measurement theory and survey design to collect and analyze data that would allow us to estimate demand for your product or service under different scenarios.
The estimated demand curve will reveal the optimal price for your offering.
Who We Are
We are a team of business professors with expertise in marketing & data analytics. With our process, you can find the optimal prices that would maximize your profits.
Our Process
A transparent process to uncover demand
01.
Free Consultation
02.
Data Collection
03.
Price Optimization
01. Free Consultation
Our free consultation involves a discussion of your products and your target markets. We will propose the blueprint and all the steps required to optimize your prices following this meeting.
02. Data Collection
Careful data collection from your target markets is at the heart of our methodology. We are able to collect the required data through a field experiment or an online survey.
03. Price Optimization
We will estimate the demand for your product at various price levels, and propose the optimal price that would maximize your revenues. This will be the sweet spot of pricing for your product!
Our Fees
For our services, we charge a small portion of the increase in your revenue plus any data collection costs.
We earn when you win!
We follow a revenue-sharing payment model. We are only paid when you see an increase in your revenues following the implementation of our pricing recommendations. We also ask that you pay for any data collection costs that we might incur.